Retailing is an ever changing landscape and never before has it been so important to understand the different leadership types of our current age.
Before we examine some innovative types of leadership models, let’s define how leadership influences the workplace.
What leadership means in itself is subjective. While your personal definition of “leader” may vary, odds are it includes many of these traits:
Strong ability to inspire greatness in others
- A keen interest in bettering the workplace environment
- Confident and cool-headed in the face of adversity
- Maintains a positive attitude and leads by example
- Focused on solutions instead of problems
- Highly productive/not one to waste time
- Honest and loyal in their pursuit for company success
- A goal-setter and achiever
- Expert listener who is able to distil important information
Great leaders possess these traits in spades and apply them to their work environments.
A leader supports their employees as they strive for greatness by setting achievable goals and providing tools for success.
As outlined in Business News Daily, “Leadership styles and methods will vary because they are influenced by multiple factors…Challenges all business leaders face today…coupled with predicaments specific to their company, company size and the industry.”
Here’s a couple interesting stats:
Only 20% of organisations encourage and reward creativity and new ideas.
Yet, 78% of future business leaders believe innovation is necessary for business growth.
Things that make you go “hmm”….
In this article, we aim to focus on the kinds of leaders that thrive on innovation.
Notice how you can employ different types of leadership models together, or unanimously.
The goal is the same—success. How that success is reached factors on key choices regarding employee structure and main operation of the business.
So what type of leader are you?
The Different Types of Leadership Models
There are a wide variety of leadership models for business application. Some leaders are able to overlap styles and adapt them to best fit their company.
1. The Authoritative Leader
The Authoritative Leader focuses on setting and achieving goals.
The nitty-gritty details appeal to this leader who seamlessly builds a team of employees that can execute quality work.
With a focus on common vision and end results, this leader can still inspire individuality and creativity among employees. This is accomplished by providing a clear path to success.
The authoritative leader can give direction, then step back and watch success take shape as employees put their own spin on producing their work.
The Authoritative Leader has a strong entrepreneurial spirit and inspires an eagerness for success among employees
Consider how an authoritative model works:
- Executives are true experts in their field, molding their employees into high-performers
- Employees have strong mentors and feel confident in their growing abilities.
- Confidence and faith in leadership are constant.
- A success-culture is created in the office.
2. The Authentic Exec
The Authentic Exec is transparent and honest, responding in the moment and unleashing their actual emotions regardless of how they fear they’ll be viewed.
Here’s the deal:
They’re angry when KPI numbers don’t hit.
They cry when their assistant’s dog dies.
And, they aren’t afraid to stand on desks and go all Robin Williams in Dead Poets Society to inspire their employees.
Too emotional, and you may seem weak and unreliable in the business world.
Of all the types of leadership models, the Authentic Exec approach requires balance.
However, staying too stoic means you won’t connect with employees and build the rapport that authenticity otherwise promises.
It’s all about that balance.
Here’s how an authenticity model works:
- Executives are more accessible and relatable to their employees.
- Employees on all levels feel comfortable sharing new ideas.
- Passion for company success is welcomed and promoted among all employees.
- A family-like culture exists in the office.
3. The Forerunner Executive
A Forerunner Executive truly leads by example. They set the pace in regards to productivity and everything else falls into place.
This type of model works seamlessly in companies with highly-skilled teams. Because employees have the necessary training to execute, a Forerunner sets the bar high.
Motivated employees thrive under a forerunner leader because they inspire greatness.
This type of leadership is based on a “Do as I do” philosophy, ensuring employees have an example by which to work.
The downside of this leadership model is the lack of innovation. Employees are expected to emulate efforts of the leader.
Take a look at how an authoritative model works:
- Executives lead by example, ensuring employees always know what’s expected of them.
- There is a low margin for error and a high level of productivity.
- Trust is easily built between leaders and employees who rely on their guidance.
- A productivity-based culture exists in the office.
4. The Coaching Leader
A coach is just what you think; this leader develops people for the future.
With a focus on grooming, executives who coach their employees help them learn through exploration.
Coaching leaders find the greatest success in creative companies where employees can thrive under the right guidance.
The ongoing greater success of the company is the focus of a Coaching Leader. This executive helps their employees build professional strengths that in turn help the company.
As it relates to types of leadership models, Coaching Leaders are often highly effective “big picture” people.
Details and day-to-day specifics are not something the Coaching executive thinks about often. The goal is the end result, and building employee confidence works towards that end result.
Now, keep in mind:
This style works especially well when employees are willing to learn and grow. Coaching executives could struggle with employees set in their ways.
Here’s how a Coaching model works:
- Executives lift employees up by providing them tools for success.
- There is a constant flow of learning and doing, trying and growing.
- Appreciation and respect are traits all employees share for one another.
- A creative culture exists in the office.
5. The Coercive Leader
Somewhat similar to the Authoritative Leader, the Coercive Leader gives concise direction to their employees.
This type of leader is focused on compliance and productivity over everything else. There is no flexibility, employees yield to this executive who dictates plans and processes.
A natural problem solver, the Coercive Leader knows how to keep employees in line and extinguish dilemmas as they arise.
By demanding compliance, this leader lacks the ability to bring out their employees’ innovative, critical thinking abilities.
Here’s the low blow:
This style often alienates employees.
It is unlikely that a corporate structure would thrive if it ran exclusively with a Coercive Leader Model.
However, the coercive leader is crucial in times of crisis.
A Coercive Leader works well in a corporate structure only as support within one or more other models.
6. The Group-Think Model
One of the more progressive new types of leadership models is the Group-Think. This type flips the traditional corporate hierarchy around.
Employees are empowered to make decisions. In turn, the executive staff takes their cues from what the employees indicate is needed.
There are clear advantages to this type of structure in companies where:
- The executives are not involved in everyday operations and sales,
- Customer service employees have the most timely information on client relations,
- …or lower-level staff works with customers who can affect the brand’s bottom line.
You can imagine how this could work in a company whose success relies on its expert sales staff for example.
When it comes to the Group-Think Model, there are also dangers if not managed correctly.
Think about it:
Employees can not completely disregard rules and regulations or there would be complete mayhem.
Because of this, executives have to maintain leadership qualities and the ability to give the final word.
Policy and processes are of utmost importance here.
The lines of communication have to stay open, too. No matter how empowered employees are; the people who sign off the payroll and take on the real risk.
Executives can’t be cut out of negotiations or remain unaware of day-to-day problems that significantly affect operations.
Executives who employ the Group-Think Model have cultivated a team of highly-productive experts in their respective fields.
Check out how a Group-Think Model works:
- Executives take cues from the employees to ensure the workplace functions properly.
- The employees have a lot of responsibility and do not take their jobs lightly.
- Communication is key; executives and employees have strong listening skills.
- A shared-success culture exists in the office.
7. The Democratic Leader
Perhaps the most beloved leader is the Democratic Leader. This style is a blend of Authentic, Authoritative and Group-Think leaders all in one.
Focused on feedback, the Democratic leader promotes participation as a means to drive company unity.
Democratic leaders thrive on feedback from employees and other executives. They are experts at breeding consensus among teams through communication and inspiration.
By asking employees for their opinions, ideas and constructive criticisms, the Democratic Leader continually moulds their team toward success. This leader enables the team to set goals and create processes based on need.
The Democratic Leader can sometimes lean too hard on their employees. Their success could falter if teams are not skilled enough to provide valuable feedback.
Democratic Leaders are not the first choice in times of crisis. They focus on making decisions as a team. This kind of decision-making does not translate well in high-pressure situations.
Consider how a Democratic Leadership Model works:
- Executives promote constant communication with employees.
- There is a high level of employee buy-in and faith in leadership.
- Loyalty is high among employees who believe their executives truly need them
- A trust-based culture exists in the office.
Changing world views and with the onset of BREXIT has promoted a variety of new, different styles of leadership models in the business world.
You can typically find these seven leadership styles in companies led by innovative thinkers.
Modelling your leadership after one (or two) specific types can breed a specific company culture for your organisation.
- The Authoritative Leader
- The Authentic Executive
- The Forerunner Executive
- The Coaching Leader
- The Coercive Leader
- The Group-Think Model
- The Democratic Leader
With a clear view of your company’s goals, your employee’s capabilities and your desired workplace culture will help you define the type(s) of leadership models to subscribe to.
Additional reading you might enjoy;
- How To Be A True Servant Leader?
- How To Be A Better Leader In 2021?
- How To Be An Emotionally Intelligent Leader?
- The Friday Bitesize
- The Friday Bitesize
- Why Leaders Need To Stop Pushing Themselves Too Hard
- The Friday Bitesize
- How An Expert Leader Encourages Collaboration?
- How A Great Leader Inspires Purpose In People
- How A Strong Leader Plans For Success?
- How To Develop Your Emotional Intelligence As A Leader?
- 7 Quick Ways To Make Happy Employees As A Leader.
- Toxic Leadership, How To Not Fall In The Trap?
- How To Survive As A Retail Leader In 2020?
- How To Be An Expert Listener? Tips A Great Leader Can’t Do Without
- How Important Is Development & Progression To Senior Leaders?
- How To Prioritise Your Time As A Leader?
- How True Leaders Inspire? 5 Principles You Absolutely Need
- How To Understand Leadership Models? 7 New Types For Innovative Thinkers
- How Do You Improve Productivity As A Leader?
- How To Develop Assertiveness As A Leader?
- Why Is Image So Important ? How To Create A Powerful Brand
- Does Your Leadership Style Scare Your Employees?
- How To Successfully Implement And Sustain Change
- How To Delegate For Success And Empowerment?
- How To Network Effectively? Tips That Will Make You Shine
- How To Lead In Tough Times? 4 Amazing Principles
- How To Influence Upwards
Hi! I`m Chris Webb, I live in the South East and started Leaders Retail Consultancy in 2019. Before freelancing, I was a senior retail leader for a number of the UK’s top retailers gaining experience over 23 glorious years. When I am not coaching I enjoy spending time with the family or in the gym.
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